Launching a brand is like planning your most ambitious trip: exciting, nerve-wracking, and totally worth it. I started the brand with a clear vision, a Philly-based factory, and a lot of late nights. What began as an idea quickly turned into a process of sampling, testing, and building a wholesale-only model that supports retailers from day one.

There’s no perfect time to launch — you just have to start. And when you create with purpose, the rest follows.